Promoting spray tan parties as a way to take your business to the next level.
Let's talk about why parties are great for you and the host! You will get the convenience of going to one location and doing several sprays all at once avoiding driving all over town to several locations and triple the work time, thus increasing productivity. The client will be able to save money all while having the perfect girls night in, her friends will also get a discount making parties beneficial to all parties involved!
Now your likely thinking how does this help me take my business to the next level? Well, let's say your average party size is 10 people at $45 a tan and it will take you 2 hours to spray everyone with drive time up to an hour, so total time invested 3 hours and a cash out of $405 bucks (remember host is free). That's a grand total of $135 an hour! Now, let's take out gas and round it down to $130 an hour! Pretty nice huh, well imagine you had to do those 10 tans separately at 30 minutes commute and 30 minutes spray time averaging 1 hour per client. Well, that would be 10 hours of work at full price per tan $55, that's only $55 an hour and over triple the amount of time! That is not including the added gas for driving all 10 places! This can help you crush big money goals! For example, if you want to make 4k, then have a goal of doing 10 parties...which mentally seems way easier than 100 tans! Aside from the obvious, it saves you time and money to do groups. It is fun for your clients, they get to spray with their girlfriends taking away those first time spray jitters. But, it gets better! While you are at these parties you are able to share with the guest on how they can host their own parties and receive a free tan! That party then gets you another and another and so on creating a compounding effect.
Now that you know why and how parties are super beneficial to boosting your business let's talk about how to get that first booking and how to market to the guest when you are there.
How to set up that first party? Well, to start off, discuss this with your current clients and let them know you do parties and how they can get theirs free. Afterwards, make sure your website, social media, booking sites all mention parties, as well as the host rewards. Now, let's move on to marketing to the guests at the party! I like to have a flyer with printed aftercare instructions along with my business card for every party, make sure every guest gets one along with a party flyer . To save money this could be simple as one you make a print out, to as fancy as professional ones. Even if you have flyers, printouts, digital text, make sure you still verbally tell them about parties and how they can host their own. This allows them to ask questions and engage in conversation that will make a more memorable experience. Sometimes, flyers end up left in a purse or thrown in the trash! You want to make sure you aren't jamming a sales pitch down their throat make it personal, short, sweet and to the point.
Spray tan parties have the ability to launch your business to next level, save time, money and create lasting friendships and clients!
Here at Quick Tan Sunless we want to create a place where new sunless artist can come and learn how to get started in this rapidly growing industry. We also want to create a place where professionals can network and have a sense of community.