Top 10 Tips for Starting a Successful Sunless Tanning Business

Sunless tanning has become a billion-dollar industry that is growing rapidly, and more and more people are turning to it as a safer alternative to tanning beds or sunbathing. If you're interested in starting a sunless tanning business, you're not alone! It can be overwhelming to know where to start, but with the right guidance, you can succeed in this exciting field. As veterans in the industry, we've put together a list of the top 10 things you need to do to start your sunless tanning business:

1. Get Certified: While not all states require certification, investing in a certification course will provide you with invaluable knowledge and credibility. It's worth the investment to gain a comprehensive understanding of the best practices, safety protocols, and techniques in sunless tanning. Your clients will appreciate your expertise and the peace of mind that comes with knowing they're in good hands.
2. Check Your State Laws: Before you start your business, make sure you are familiar with your state's laws and regulations regarding operating a sunless tanning business. You will need a business license to operate your business legally, and it's important to be in compliance with local regulations.
3. Invest in High-Quality Equipment: When it comes to sunless tanning equipment, not all products are created equal. Do your research and invest in high-quality equipment that will provide your clients with a flawless, long-lasting tan. Our personal favorite is the Maximist gun, but there are many great options out there.
4. Practice Your Technique: The key to providing a great sunless tan is practice, practice, practice! Start by spraying water on a piece of cardboard to get a feel for the equipment and technique. As you gain experience, you can start practicing on friends and family to perfect your technique.
5. Set Your Prices: Setting your prices can be a tricky balancing act. You want to charge enough to make a profit, but not so much that you price yourself out of the market. Do your research and set your prices competitively while keeping your profit margin in mind.
6. Set Up Payment Options: Make sure you have multiple payment options available to your clients, including cash, credit cards, and online payment platforms like Venmo or Square. The more payment options you offer, the more convenient it will be for your clients to pay you.
7. Create a Professional Online Presence: In today's digital age, having a strong online presence is essential for any business. Create social media accounts for your business and regularly post high-quality photos and videos of your work. Use your social media channels to showcase your expertise and build your brand.
8. Network, Network, Network: Attend local community events and business openings to network with potential clients and other professionals in your industry. Reach out to local salons, spas, and other beauty businesses to explore potential collaboration opportunities.
9. Define Your Goals: Take the time to define your short-term and long-term goals for your business. This will help you stay focused and motivated as you work towards building your business.
10. Be Patient: Building a successful sunless tanning business takes time and patience. Stay focused on your goals and be prepared to work hard and persistently. With time and dedication, you can build a thriving business that brings joy and confidence to your clients.

Starting a sunless tanning business can be a fun and rewarding venture, but it's important to approach it with a solid plan and a commitment to excellence. With these tips in mind, you can lay a strong foundation for your business and set yourself up for success. Good luck, and have fun!
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